It’s About You! It’s not about us, it’s about you and our focus is not on the competition, but on the customer; this is why we believe is favoured worldwide for designer men’s underwear and branded apparel. We aim to provide you with an enjoyable shopping experience and only the best in designer men’sRead more

Dead Good Undies – a leading retailer in the expanding world of men’s fashion underwear and swimwear, stocking all sorts of everyday, classic and sexy designs throughout the year. DGU have sourced some of the best and most comfortable men’s underwear and swimwear from around the world and in some cases DGU is the exclusive retailer toRead more

The idea for, was born in year 2000 after Emma Clark watched a documentary about a 14 year old girl saving for breast enlargement surgery.  Having considered surgery herself, she knew there had to be an alternative. Although surgery provided a solution, she felt that the risks far outweighed the benefits. And so researchRead more